Marketing Analytics AI Tutors · Updated 9 September 2026

Extra support for learning marketing analytics

Marketing Analytics AI Tutors is a learning-support project being developed in the Trinity College Dublin teaching and research context. It aims to help students explore concepts, practise analytical reasoning and build confidence in interpreting data.

Support beyond the classroom

Through conversation, students can ask questions, work through examples and reflect on their understanding. The project draws on course-related learning materials to complement classroom teaching and independent study.

Choose encouraging support or critical, calibrated feedback to suit how you want to learn. Both styles aim to help you reason carefully and understand your results.

Start a web chat

Open TriniBot, enter your own student or staff ID and a user name of your choice, then confirm that you have read and agree to the Privacy details. A nickname is welcome; no full name or student/staff selection is required. Choose your feedback style next. Sign-in details and chat activity are saved for administrator review and CSV export.

A tool for learning

The tutors use artificial intelligence, not human judgement. Their responses can contain mistakes and should be checked against course materials. They support learning; they do not replace lecturers, academic advice or assessment requirements.

Get in touch

For questions, feedback or accessibility enquiries, contact panc@tcd.ie.