Marketing Analytics AI Tutors · Updated 4 September 2026

Using the tutors responsibly

Marketing Analytics AI Tutors provides additional support for learning marketing analytics. Please use it responsibly and alongside your course guidance.

Support your learning

Feedback styles differ in tone, not in their obligation to be accurate. Encouragement is not confirmation of correctness, and critical feedback concerns your reasoning, not your worth or ability.

AI responses may be inaccurate or incomplete. Check explanations, calculations and conclusions against reliable sources and ask your lecturer when unsure. The service does not provide official grades or academic decisions.

Follow your assessment rules

Follow your lecturer's instructions and Trinity's academic integrity requirements. Use AI in assessed work only where permitted, acknowledge its use as required, and do not present AI-generated work as your own.

Respect privacy and teaching materials

Only share material you are permitted to use with this service. Do not submit personal information, private student work or confidential content. Read the privacy notice before starting a chat.

Questions or concerns

You can stop using the tutors at any time. Research participation, where applicable, is covered by separate participant information. For feedback, accessibility or other concerns, contact panc@tcd.ie.