Marketing Analytics AI Tutors · Updated 9 September 2026

Using the tutors responsibly

Marketing Analytics AI Tutors provides additional support for learning marketing analytics. Please use it responsibly and alongside your course guidance.

Signing in to the web chat

Use your own student or staff ID and any user name you choose, including a nickname. Do not use another person's ID. A full name and student/staff selection are not required. Before continuing, confirm that you have read and agree to the Privacy details, then choose your feedback style.

Your confirmation time and notice version are recorded with your session. The privacy notice explains the sign-in and chat records saved for administrator review and CSV export. Sign out on shared devices; signing out does not delete those records.

Support your learning

Feedback styles differ in tone, not in their obligation to be accurate. Encouragement is not confirmation of correctness, and critical feedback concerns your reasoning, not your worth or ability.

AI responses may be inaccurate or incomplete. Check explanations, calculations and conclusions against reliable sources and ask your lecturer when unsure. The service does not provide official grades or academic decisions.

Follow your assessment rules

Follow your lecturer's instructions and Trinity's academic integrity requirements. Use AI in assessed work only where permitted, acknowledge its use as required, and do not present AI-generated work as your own.

Respect privacy and teaching materials

Only share material you are permitted to use with this service. Enter your ID only in the sign-in form. Do not include personal identifiers, private student work or confidential content in chat messages. Read the privacy notice before starting a chat.

Questions or concerns

You can stop using the tutors at any time. Research participation, where applicable, is covered by separate participant information. For feedback, accessibility or other concerns, contact panc@tcd.ie.